How the vodka industry is catering to a new generation of drinkers
I've noticed a growing trend of younger people starting to prefer high-end vodkas, but what exactly makes these ultra-premium options appealing to them? Is it the taste, branding, or something else? It feels like vodka is becoming more of a luxury product than just a spirit you drink at a party.
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Yeah, I agree. It's not just about the taste but also the experience and the image that comes with these brands. I’ve seen a lot of people using them in more refined settings, like at fancy dinners or exclusive events, where the presentation matters just as much as the drink itself.